Kindle Fire, Competitor Apple iPad at affordable prices - Amazon finally launched its flagship tablet, Kindle Fire. The launch was held on Wednesday (28/09/2011) and guided directly by the CEO of Amazon, Jeff Bezos. Kindle Fire was released at a price that makes people eager to buy, just 199 U.S. dollars, lower than the price prediction, namely 250-300 U.S. dollars.
"We're trying to develop products with premium quality at a price that is not premium," Bezos said in his presentation as quoted by CNET.
The presence of 'Kindle Fire' marks the debut of Amazon in sales competition tablets. The plan, Kindle Fire will be available in the market on November 15. The analysts believe, the presence Kindle Fire at a price far below other tablets, an average of 500 dollars, will be a marker for the presence of actual competitors iPad.
"We believe this launch will explode significantly in the tablet market and become important rivals of Apple's iPad," said Adam Leach, an analyst firm Ovum.
Because the price is cheaper, Kindle Fire also has many shortcomings compared to other tablets. However, these tablets still carry the dual-core processor. The drawback is that these tablets do not have a camera, microphone and 3G wireless access. In addition, the tablet data storage capacity is also only 8 GB.
Android-based, Kindle Fire will use the old aimed Android OS for smartphones. But, Amazon developed a new user interface for different experiences. Users can access the internet with a browser Silk Amazon. Web browser can make predictions that support faster access to frequently visited web.
Fire Kindle is sold with a package of 30-day free trial offer Amazon Prime, 2 days shipping delivery services and streaming video, originally worth 79 U.S. dollars. Support Amazon Prime Kindle Fire makes the position even stronger, especially with the seriousness of the Amazon working on digital content, starting a contract with 20th Century Fox for movie content to a variety of magazines.
With low prices and support content, Amazon makes a nice step that many miss by competitors. If this step is successful, perhaps other manufacturers including Apple tablet would be distraught.
Fire in conjunction with the launch of Kindle, Amazon has also released 3 new Kindle e-reader sold prices ranging from 79-149 dollars. Amazon also develop applications that can be used on other devices so that their contents can be accessed.
